🚀 Get Selling Approval on Walmart Fast & Easy:

E-Commerce Consultants

Learn how to get selling approval on Walmart Marketplace in easy steps. Start selling without stress!

✅ Unlock the Gateway to Walmart’s 120 M+ Customers

Getting approved to sell on Walmart Marketplace is more than a formality—it’s your key to tapping into one of the largest retail audiences in the U.S. With over 120 million monthly visitors, Walmart’s platform offers massive potential for online sellers. But unlike other platforms, Walmart is selective, prioritizing trust, performance, and customer satisfaction. Our proven system walks you through every essential step—from account setup to document verification—ensuring you meet all requirements without delays. Don’t let confusion or rejection hold you back. Let us help you open the doors to explosive growth and long-term success.

📚 Table of Contents

Introduction: Why Sell on Walmart Marketplace?
Understanding Walmart Marketplace
Eligibility Criteria for Walmart Selling Approvals
Step-by-Step Application Process
Tips to Increase Approval Chances
Common Mistakes to Avoid
Setting Up Your Seller Account
Optimizing Product Listings
Managing Orders and Customer Service
Generating Passive Income through Walmart
FAQs

1. 🏪 Introduction: Why Sell on Walmart Marketplace?

Selling on Walmart Marketplace is one of the smartest ways to start your journey into online earning. Walmart is a trusted brand with millions of customers across the U.S. People already trust it, and this trust can help you grow your sales quickly. If you’re looking for a way to earn money online, getting Walmart Selling Approvals could be your golden ticket. Unlike other platforms, Walmart doesn’t charge monthly fees, so your profits aren’t eaten up by subscription costs. Once approved, you can start listing your products and reaching new buyers. Best of all, this setup can lead to passive income, especially if you automate your sales process. This blog post will walk you through everything — from eligibility to setup and growth tips. Ready to learn how to get started?

Why Walmart is Great for Online Sellers:

Walmart is the second-largest e-commerce platform in the U.S.
It allows sellers to reach millions of customers every day.
No monthly seller fees – only pay when you make a sale.
Offers tools like Walmart Fulfillment Services (WFS) to simplify logistics.
Trusted brand recognition can help you sell faster.

2. 🔎 Understanding Walmart Marketplace

Before you jump into selling, it’s important to understand what Walmart Marketplace is. This platform allows third-party sellers to list their items on Walmart.com, alongside Walmart’s inventory. Customers browsing the website can see your products just like they see Walmart’s own. It’s different from platforms like Amazon in that there are fewer sellers, meaning less competition. Also, Walmart is very picky about who it approves, which makes it more exclusive and trustworthy. If you’re serious about passive income and building a strong brand, this platform is worth your attention. Many people don’t even know that Walmart allows individual businesses to sell. That means you’re already ahead of the game by learning about this. Let’s dig deeper into how it all works.

Key Features of Walmart Marketplace:

Offers third-party sellers access to Walmart’s online store.
Operates without monthly subscription fees.
Uses a referral fee model based on product category.
Allows integration with e-commerce platforms like Shopify and BigCommerce.
Supports both merchant fulfillment and WFS (Walmart Fulfillment Services).

3. ✅ Eligibility Criteria for Walmart Selling Approvals

Getting Walmart Selling Approvals isn’t just about filling out a form. Walmart wants to make sure you’re a real business and that your products meet their high standards. First, you need to have a U.S.-based business with a valid Tax ID or EIN (Employer Identification Number). They do not allow individuals to use Social Security Numbers. You’ll also need a professional email address and a track record of eCommerce experience if possible. Walmart loves sellers who already sell successfully on Amazon, eBay, or Shopify. It’s like applying for a job — they want proof that you know what you’re doing. If you meet all the requirements, you’re off to a great start.

Requirements for Approval:

A U.S. business tax ID (EIN) — not just a Social Security Number.
A verifiable U.S. business address and point of contact.
A W-9 form and EIN verification from the IRS.
Previous marketplace experience (Amazon, Etsy, Shopify, etc.) is a plus.
Product catalog with UPC/GTIN identifiers and compliance documents.

4. 📝 Step-by-Step Application Process

Applying for Walmart Marketplace is not hard, but it does require accuracy and patience. First, you’ll need to visit Walmart’s Marketplace website and fill out the online application form. Make sure all your business details, tax ID, and documents are correct and match exactly. Once you submit your application, Walmart will review your information. Sometimes they might email you with questions or ask for more documents. If everything checks out, you’ll receive your Walmart Selling Approval via email. After that, you can start setting up your online store inside Walmart’s Seller Center. Each step matters, so make sure you don’t rush the process. Take your time and double-check your work.

Application Steps:

Visit marketplace.walmart.com and click “Join Marketplace.”
Fill in your business name, address, contact info, and tax details.
Upload verification documents like W-9 and EIN confirmation letter.
List the categories of products you plan to sell.
Submit your application and wait for email confirmation.

5. 📈 Tips to Increase Approval Chances

Many people apply for Walmart Selling Approvals and get rejected simply because they don’t follow the instructions properly. The best way to increase your chances is to look like a serious and professional business. That means using a custom business email (like you@yourstore.com) and not something like Gmail or Yahoo. Also, your website should look clean and professional if you have one. Don’t forget to mention your experience selling on other platforms, if any. Walmart wants sellers who already know how to fulfill orders and handle customer service. Lastly, make sure your documents are neat, complete, and match exactly. One small mistake can lead to a rejection.

Helpful Tips:

Use a business email address with your domain name.
Mention past experience with platforms like Amazon, Shopify, or eBay.
Include a detailed product catalog with full specifications.
Make sure all your documents have consistent information.
Respond quickly if Walmart contacts you for follow-up questions.

6. ❌ Common Mistakes to Avoid

When applying for Walmart Selling Approvals, many sellers unknowingly make simple mistakes that ruin their chances. These mistakes can be as small as using a personal email or as big as uploading mismatched documents. One of the most common errors is rushing through the application without double-checking the information. Walmart is very strict about consistency. If your business name, address, or tax ID doesn’t match perfectly across all documents, your application could get rejected. Another mistake is not mentioning your eCommerce experience or providing a weak product catalog. Walmart wants reliable sellers, not risky ones. Avoid these traps and take your time. A clean and complete application can make all the difference.

Mistakes That Can Get You Rejected:

Using free personal emails like Gmail or Yahoo instead of a business email.
Submitting documents with inconsistent or mismatched information.
Failing to mention prior selling experience on Amazon or other platforms.
Uploading a poor or incomplete product catalog.
Ignoring Walmart’s rules and guidelines before applying.

7. 🧰 Setting Up Your Seller Account

After getting Walmart Selling Approval, the real work begins — setting up your seller account. This is where you create your storefront, add products, set shipping methods, and connect your bank account. Walmart’s Seller Center is where you’ll manage everything from inventory to orders. Make sure your business profile is filled out completely, with a nice store name and logo if possible. Next, configure your shipping settings to match your fulfillment capabilities. Then upload your products — use great photos and clear titles. Finally, don’t forget to set up payment info so you can get paid on time. It might seem like a lot, but Walmart gives you tools to guide you through.

Seller Account Setup Includes:

Complete your business profile in the Walmart Seller Center.
Uploading your logo and choosing a recognizable store name.
Setting up shipping options like standard or expedited delivery.
Adding your product listings with images, descriptions, and prices.
Linking your bank account for fast and secure payments.

8. 🛒 Optimizing Product Listings for Better Sales

To make real online earnings on Walmart, your product listings need to shine. Think of each product page as your digital salesperson. You want it to clearly tell customers what they’re buying and why they should trust you. Use clear and catchy titles, high-quality photos, and detailed product descriptions. Include important keywords like “eco-friendly,” “best seller,” or any terms people use when searching. This helps your listings show up more in Walmart’s search results. Also, price your items competitively. Customers often compare prices, so offering better deals helps boost your sales. The better your listing looks, the more people will click and buy.

Listing Optimization Tips:

Use high-resolution images from multiple angles to show product quality.
Write clear, keyword-rich titles that describe the product well.
Include detailed bullet points and benefits in your description.
Set prices based on research and competitor analysis.
Update listings regularly to reflect trends, reviews, and availability.

9. 📦 Managing Orders and Providing Great Customer Service

Selling online isn’t just about making money — it’s also about keeping customers happy. Once your products are live on Walmart, you’ll start getting orders. It’s your job to process those orders quickly, ship them on time, and handle any customer questions. Customers expect fast and clear answers, especially when something goes wrong. If you provide great service, your ratings will improve, and so will your sales. Negative reviews and slow responses can hurt your business, so always be ready to help. Walmart also watches how you treat customers — bad service can even get you suspended. Be fast, friendly, and professional. That’s how you grow.

Order & Service Best Practices:

Ship orders within the promised time to avoid penalties.
Use tracking numbers so customers can follow their package.
Respond to questions or issues within 24 hours.
Offer easy return options and refunds when necessary.
Keep your ratings high by delivering excellent service every time.

10. 💸 Building Passive Income with Walmart Marketplace

One of the biggest goals for online sellers is to turn their business into a source of passive income. This means making money even when you’re not working all the time. With Walmart, this is possible if you automate your processes and use tools like Walmart Fulfillment Services (WFS). WFS handles storage, packing, and shipping, so you can relax while they take care of logistics. Another tip is to sell items that people buy over and over again, like household goods or pet supplies. These repeat purchases build steady cash flow. As your store grows, you can outsource tasks, use virtual assistants, or even hire help. That’s how you go from working in your business to owning it.

Passive Income Strategies:

Use Walmart Fulfillment Services (WFS) to automate shipping and storage.
Sell consumable or repeat-purchase items for regular income.
Set up automatic inventory and pricing updates using third-party tools.
Outsource tasks like customer service or product sourcing.
Reinvest profits into new products or advertising to grow your business.

📘 FAQs

Q1: How long does it take to get approved by Walmart?
A: It usually takes between 1 to 2 weeks if all your documents and information are correct.

Q2: Do I need to pay to join Walmart Marketplace?
A: No, there’s no joining fee. Walmart only charges a referral fee on each sale.

Q3: Can I sell products from other countries on Walmart?
A: You need a U.S.-registered business and a U.S. address to sell on Walmart.

Q4: Can I use dropshipping on Walmart Marketplace?
A: Yes, but you must follow Walmart’s fulfillment and delivery policies strictly.

Q5: What happens if I get negative reviews?
A: Too many bad reviews can hurt your sales or even lead to account suspension. Always provide good service.

Q6: Can I use Shopify with Walmart Marketplace?
A: Yes! Walmart allows integrations with platforms like Shopify, BigCommerce, and more.

Q7: How do I get paid from Walmart?
A: Payments are deposited into your bank account every two weeks.

Q8: What should I do if Walmart rejects my application?
A: Review your application, fix any issues, and reapply with complete and correct information.

Q9: Can I sell used or refurbished items?
A: Walmart mostly prefers new items, but some categories allow refurbished goods if labeled properly.

Q10: How do I grow my sales faster on Walmart?
A: Use great product listings, offer competitive pricing, and maintain strong customer service.